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More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller ...
Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google ...
Ready to reap the rewards of recognition? You own a brand. Its name is your name. You need to take ownership of it and earn ...
Today's business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility ...
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management ...
Brand management just got easier
Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture ...
WINNER: Berry-AMA Book Award 2012 (1st edition)
WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)
How Cool Brands Stay ...
The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive ...
A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good ...
Increase ROI through more effective brand marketing
According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call ...
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding ...
"If you want your company to become the next Nike, Disney, or Absolut, this is the one book you want to read. And then read ...
The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance and not-for-profit ...
Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With everexpanding globalization and increasingly ...