PublishedHarvard Business Review Press, October 2014 |
ISBN9781625272478 |
FormatHardcover, 256 pages |
Dimensions23.4cm × 15.5cm × 2.8cm |
Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude.
The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more.
