Cover art for Brand Now
Published
Harpercollins, January 2023
ISBN
9781400242719
Format
Softcover, 240 pages
Dimensions
20.3cm × 15.2cm × 1.2cm

Brand Now How to Stand Out in a Crowded, Distracted World

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Capture their attention, and keep it. Learn how to stand out in a crowded and distracted world.

With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just produce content and connect on every social network. To stand out today, you need to start with your brand.

Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by digital strategist and author Nick Westergaard, this book explains how to build brands that resonate both online and off. The book helps you:

Create a brand with meaning

Reinforce it with the right touchpoints

Hone your brand's unique story

Share it through engaging content

Cultivate a sense of community

Craft a coherent experience

Stand out with simplicity and transparency

The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.

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