Cover art for Business Model You
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Business Model You A One-Page Method For Reinventing Your Career

Wiley, March 2012
Softcover, 264 pages
18.9cm × 24cm × 1.6cm

Produced by the same team that created "Business Model Generation", this book uses the same one-page tool to teach readers how to draw 'personal business models' which reveal new ways their skills can be adapted to the changing needs of the marketplace for new career and life possibilities.

It is based on the 'Business Model Canvas' methodology, which has quickly emerged as the world's leading business model description and innovation technique. This book shows readers how to understand business model thinking and diagram their current personal business model, understand the value of their skills in the marketplace and define their purpose and then articulate a vision for change.