PublishedMup, August 2014 |
ISBN9780522866308 |
FormatSoftcover, 224 pages |
Dimensions20.1cm × 12.9cm × 1.7cm |
In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into-
How political ads are designed to work;
Who are they designed to work on;
How we pay for them;
Why we make so many negative ads;
How personal is too personal;
How spin works, particularly in an election campaigns;
How to make messages cut through the cynicism;
How politicians use journos who use politicians who use journos;
The gendered nature of it all;
And finally, what happens when it all turns to sh*t!
Dee is candid about the tricks of the trade and the lessons that can be learnt.
