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Pricing is an emotive and complex topic, demanding an understanding of a number of domains of business knowledge. In this accessible handbook we present practical ...
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel
Using data-driven business analytics to understand customers and improve results is a great ...
How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South ...
The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think ...
As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake ...
There is a new rule in business: don't aim for the middle market - unless you're cheaper than cheap, you're going to fail ...
This new edition retains its authoritative presentation of marketing theory while still maintaining an interesting and engaging writing style. It also offers the reader a ...
In The Icarus Deception, Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of ...
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective ...
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world ...
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard ...
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules ...
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations ...
Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big ...