Cover art for Good Strategy / Bad Strategy
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Good Strategy / Bad Strategy The difference and why it matters

Published
Profile Books, July 2011
ISBN
9781846684807
Format
Hardcover, 336 pages
Dimensions
20.4cm × 13.8cm × 3.2cm

There is no concept in business today more muddled than 'strategy'. Rumelt tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond. He dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them.