Good Strategy / Bad Strategy The difference and why it matters

By Richard Rumelt

There is no concept in business today more muddled than 'strategy'. Rumelt tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond. He dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them.