Cover art for The New Rules of Marketing And PR

The New Rules of Marketing And PR How to Use Social Media OnlineVideo Mobile Applications Blogs 3rd Edition
3rd edition

By David Meerman Scott

Published
Wiley, October 2011
ISBN
9781118026984
Format
Softcover, 366 pages
Dimensions
22.9cm × 16.2cm × 2.7cm
$24.95
Shipping: $6.50 per order Australia-wide
Not in stock

Business communication has changed over the recent years. Creative ad copy is no longer enough. This guide offers a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales.

This updated edition includes a new introduction discussing recent changes to the world of marketing and PR, a brand new chapter on mobile marketing and an additional chapter on real-time marketing and PR. There is a range of new tools and fresh case studies.