Business Model Generation A Handbook for Visionaries, Game Changers, and Challengers

By Alexander Osterwalder & Yves Peigner

Co-created by 470 practitioners from 45 countries, this book explains the most common business model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design and implement a game-changing business model, or analyse and renovate an old one.