Cover art for Selling
Published
Mcgraw-Hill Book Co, December 2005
ISBN
9780074715611
Format
Softcover, 456 pages
Dimensions
25cm × 20cm × 2.4cm

Selling Managing Customer Relationships by

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This brand new edition reflects the substantial changes that have occurred in personal selling. It focuses on the two fundamentals of personal selling, consultation and persuasion, together with detailed coverage of customer relationship management strategies for practical success in the field.

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