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The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success

Published
Mcgraw-Hill Book Co, October 2010
ISBN
9780071748759
Format
Hardcover, 256 pages
Dimensions
23.6cm × 16.2cm × 2cm

This is a 'think different' approach to innovation - based on the Seven Guiding Principles of Apple CEO, Steve Jobs. Gallo shares Jobs' most famous, most original, and most effective strategies for sparking true creativity - and real innovation - in any workplace.

By following Steve Jobs' visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match - and beat - the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times.